Social Psychology 101: 5 Marketing Lessons I Learned Watching the ALS Ice Bucket Challenge Go Viral
Unless you were trapped in a mountain cave for the last four weeks, chances are that you’ve already heard about the ALS Ice Bucket Challenge. Starting from the 30th of June, The challenge received an exponentially increasing media attention – a phenomenon that we don’t usually witness in awareness-raising campaigns worldwide. One of the main reasons behind ALS’s Ice Bucket Challenge success was the early engagement of many high status figures and celebrities in the USA such as Mark Zuckerberg, Bill Gates, Justin Timberlake and Oprah Winfrey.
According to the ALS’s official website, the ALS Ice Bucket Challenge has until now secured a handsome $70.2 Million in generous donations from more than 1.3 million new donors compared to $2.5 million during the same time period of 2013. In case you’re wondering, the period here is less than a month; July 29 to August 24. Thumps up ALS, this is indeed a remarkable achievement!
